Monday, December 30, 2019

Adam Walshs Killer Named After 27 Years

The killer of 6-year-old Adam Walsh, whose 1981 death launched nationwide advocacy efforts for missing children and other crime victims, was finally named 27 years later. Police say Adam was killed by Ottis Elwood Toole, who confessed to the crime but later recanted. Toole, who confessed to dozens of murders, died in prison in 1996. Adam was the son of John Walsh, who turned the personal tragedy into a tireless effort to help missing children and victims of crime. He co-founded the National Center for Missing Exploited Children and started and hosted the highly popular television show Americas Most Wanted in 1988. Adams Murder Adam was abducted from a mall in Hollywood, Florida, on July 27, 1981. His severed head was found two weeks later in Vero Beach, 120 miles north of the mall. His body was never found. According to Adams mother, Reve Walsh, on the day that Adam disappeared, they were at a Sears department store in Hollywood. While he played the Atari video game with several other boys at a kiosk, she went to look at lamps a few aisles over. After a short time, she returned to the spot where she had left Adam, but he and the other boys were gone. A manager told her that the boys had argued over whose turn it was to play the game. A security guard broke up the fight and asked them if their parents were at the store. When they responded no, he told all the boys, including Adam, to leave the store. Fourteen days later, fishermen found Adams head in a canal in Vero Beach. According to the autopsy, the cause of death was asphyxiation. Investigation At the beginning of the investigation, Adams father was a prime suspect, though Walsh was soon cleared. Years later investigators pointed the finger at Toole, who was at the Sears store the day Adam was abducted. Toole had been told to leave the store and was later seen outside the front entrance. Police believe that Toole convinced Adam to get into his car with promises of toys and candy. He then drove from the store and when Adam got upset he punched him in the face. Toole drove to a deserted road where he raped Adam for two hours, strangled him to death with a seat belt, and then cut off his head with a machete. Deathbed Confession Toole was a convicted serial killer, but he confessed to many murders that he had nothing to do with, according to investigators. In October 1983, Toole confessed to murdering Adam, telling police he grabbed the boy at the mall and drove about an hour north before decapitating him.   Toole later recanted his confession, but his niece told Walsh that on Sept. 15, 1996, from his deathbed, Toole admitted to kidnapping and murdering Adam. For years we have asked the question: Who could take a 6-year-old boy and decapitate him? We had to know. Not knowing has been a torture, but that journey is over. For us it ends here, said a tearful Walsh at a 2008 news conference after police announced they were satisfied Toole was the murderer and closed the case. Walsh had long believed that Toole killed his son, but evidence gathered by police—carpet from Tooles car and the car itself—was lost by the time DNA technology was developed to the point at which it could have linked the carpet stains to Adam. Over the years, several suspects were identified in Adams case. At one time, there was speculation that serial killer  Jeffrey Dahmer might have been involved  in Adams disappearance. But Dahmer and other suspects were eliminated by investigators over the years. Missing Childrens Act When John and Reve Walsh turned to the FBI for help, they discovered that the agency would not become involved in such cases unless proof could be provided that a kidnapping had taken place. As a result, Walsh and others lobbied Congress to pass the Missing Childrens Act of 1982, which allowed police to become involved in missing children cases more quickly and created a national database of information about missing children.

Sunday, December 22, 2019

Definition Curriculum A Curriculum - 1042 Words

Implied Curriculum Lori Riley Liberty University Every school plans a curriculum that describes what teachers are expected to follow. This curriculum will have an impact on students, but an educator’s implied curriculum may have a greater impact on their students than what they realize. McCutcheon (1988) states, â€Å"hidden curriculum† is created by the educator, as they inevitably will pass on their values when teaching (p. 198). Educators do not always intend on teaching an implied curriculum but this happens from time to time. Educators teach character traits like important â€Å"values† whether than mean to or not (Parkay, Hass, and Anctil, 2010, p.43). Christian teachers implement biblical principles into their curriculum when they make the decision to not teach a certain part of the curriculum or lesson because it goes against what they believe to be part of God’s Word. Educators must learn every part of their teaching is influence by their own values from planning the curriculum to deliveri ng it in the classroom (Parkay, Anctil Haas, 2013, p. 9). Even though physical education classes and school sports both utilize athletics, there is a vast difference between how they are taught. The curriculum for physical education and school sports is very different as well. Implied Curriculum of Physical Education Physical education classes are meant to teach students the rules of certain games or sports. Rules are usually learned before the students actually get theShow MoreRelatedCurriculum Definition And Definition Of Curriculum2273 Words   |  10 PagesWhat is Curriculum? According to Stotsky (2012), curriculum is a plan of action that is aimed at achieving desired goals and objectives. It is a set of learning activities meant to make the learner attain goals as prescribed by the educational system. Generally, it includes the subjects and activities that a given school system is responsible for. Moreover, it defines the environment where certain learning activities take place. Furthermore, curriculum defines what happens in any formal educationalRead MoreDefinition Of Curriculum And Curriculum2230 Words   |  9 PagesCurriculum is difficult to define as there is no one universal definition. Therefore the definition of curriculum will vary depending on the individual. Marsh and Willis (1995 as cited in Understanding Teaching For Learning Textbook Topic 3, p. 57) believe curriculum is ‘an interrelated set of plans and experiences that a student undertakes under the guidance of the school (p.10). Another definition is ‘the curriculum is al ways, in every society, a reflection of what the people think, feel, believeRead MoreThe Curriculum Definitions Of Curriculum948 Words   |  4 PagesCurriculum Definitions There are numerous diverse definitions of curriculum. According to Churchill (2013), the term curriculum is stemmed from the Latin word currere, which means to run a set route or course. Many technical understandings then view curriculum as a mapping of the course to be followed by students in school. Therefore, it commonly happens when teachers are asked about curriculum, they often go to the syllabus document, which contains a set of materials, for the answer. However, GrundyRead MoreCurriculum : A Definition Of Curriculum2050 Words   |  9 PagesCurriculum: A definition Defining a comprehensive concept of a curriculum can be tricky, differ, vary, and subjective attempt from person to person. In his book, Ewing (2013) believed it happens due to the background, experience, and knowledge of that individual in engaging with the curriculum. According to Galton (1998, as cited in Resh Benavot, 2009), curriculum is the organization of school subjects and the allocation of time when each subject is taught. Another definition provides by MarshRead MoreDefinition Of Curriculum For Education Curriculum906 Words   |  4 PagesIntroduction Curriculum has many definitions in the realm of education. Some people view curriculum as a specific structure of assignments and standards that must be mastered by all students while others view curriculum as a means to an end result. Ornstein and Hunkins (2013) define curriculum as being several different things: a plan for achievement, based on student schema, a way to handle others, a program of study, and content based on levels. It is interesting to read a text written specificallyRead MoreDefinition And Definition Of Curriculum1698 Words   |  7 PagesDefinition of Curriculum Paper Bevis (1989) defines nursing as a process whose main purpose is to promote optimal heath through generative, nurtrative and protective activities. These activities are always carried out with three client systems namely; community, intrapersonal and interpersonal system. The term curriculum in nursing can be defined as planned learning experience that the educational institutions plan to present to its learners. Educational institutions are charged with the role ofRead MoreA Formal Definition Of Curriculum3086 Words   |  13 PagesCurriculum A formal definition of curriculum refers to the means and materials with which students will interact for the purpose of achieving identified educational outcomes and its purpose is to prepare the student to thrive with the society as it is (Ebert, Ebert, Bentley, 2013). Curriculum is a very important piece of education and how it is defined determines the influence it can have over the experiences of the students. It goes deeper than just deciding what to teach and encompasses moreRead MoreMy Personal Definition For School Curriculum Essay1677 Words   |  7 Pages The meaning of the term’ curriculum’ is difficult to define. For school, Pratt (in Brady and Kennedy, 2014, p. 3) argues that curriculum can be ‘an organized set of formal educational and training intentions’. For students, Marsh and Wills (in Brady and Kennedy, 2014, p. 3) maintain that curriculum is ‘an interrelated set of plans and experiences that a student undertakes under the gu idance of the school’, while for teachers, the challenge is to develop curricula that will cater for the needs ofRead MoreDefinition Of Current Sex Ed Curriculum1104 Words   |  5 PagesChloe Sullivan Ford, Period 3 2/20/15 Current Sex Ed Curriculum If you don’t want your kids to drown in the pool, don’t teach them to swim, hide all of the life jackets, and let’s pretend water doesn’t exist. This is the general underlying concept of the Abstinence-only programs taught in schools across the country. Abstinence-only curriculums are taught in thirty-seven states and is considered the most common method when instructing sex education. I wouldn’t call education though, seeing that onlyRead MoreCurriculum and Professional Issues1444 Words   |  6 Pagesto these institutions is the prevalence of curriculum reform through planning and informed development. (A.V Kelly, 2004) There are various ways in which curriculum has been defined, Curriculum can be taken to mean the quintessence of a syllabus of learning and includes philosophy, substance, strategies and assessment. Although syllabus often implies greater definition of what the curriculum may contain. A classic example is that the term curriculum was developed from the Latin word for racecourse

Friday, December 13, 2019

Exam 1 Study Guide †Marketing 360 Free Essays

Chapter 1 – Overview of Marketing * Inertia to Passion * * 80/20 Rule * â€Å"80% of profits come from 20% of consumers† * Economies of Scale * The more you make of something, the less it costs per unit * i. e. Microsoft Office 2014 * Wholesale – Costco * Understand Marketing Mix (4 P’s)/From Customer Perspective 4 Cs * Marketing Mix: A combination of the product itself, the price of the product, the place where it is made available, and the activities that introduce it to consumers that creates a desired response among a set f predefined consumers * Marketing Mix consists of; Marketer| Consumer| Product| Customer Solution| Price| Customer Cost| Promotion| Communication| Place| Convenience | * Exchange * Pg. We will write a custom essay sample on Exam 1 Study Guide – Marketing 360 or any similar topic only for you Order Now 12 â€Å"Occurs when a person gives something and gets something else in return. The buyer receives an object, service, or idea that satisfies a need, and the seller receives something he or she feels is of equivalent value† * Trade currency * Trade services * Trade behaviors * Exchange Value * Criteria for a Market A market consists of all the consumers who share a common need that can be satisfied by a specific product and who have the resources, willingness, and authority to make a purchase * Utility – Time, Place, Possession, Form, Info * Utility: The usefulness or benefit consumers receive from a product * Time Utility: Storing products until they are needed * Place Utility: Making products available where customers want them * Possession Utility: Allowing the consumer to won, use, and enjoy the product * Form Utility: Transforming raw materials into finished products * What is Value? Components of Value * Value: Benefits a customer receives from buying a good or service * Value from the customer’s perspective: Price and benefits * Value from the seller’s perspective: Is the exchange profitable to them, has it made money * Build Value: Goal is to satisfy customer over and over again so that they can build a long-term relationship rather than just having a â€Å"one night stand† * Customers have value: Firms recognize that it can be very costly in terms of both money and human effort to do whatever it takes to keep some customers loyal to the company. Samsung Distribution Channel iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/the-distribution-strategy-of-samsung/embed/#?secret=zLmmnP5d18" data-secret="zLmmnP5d18" width="500" height="282" title="#8220;Samsung Distribution Channel#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe Very often these actions pay off, but there are cases in which keeping a customer is a losing proposition * Lifetime value of a customer: How much profit they expect to make from a particular customer * Provide value through competitive advantage: Distinctive competency- a firm’s capability that is superior to that of its competition * Value from society’s perspective: * Customer Satisfaction Model * Customer Equity * Combined customer lifetime value of all customers Firing Customers * Sustainable Competitive Advantage * Competitive Advantage: Ability of firm to outperform competition, providing customers with benefit competition cant * Identify distinctive competency (firm’s capability superior to competition) * Turn distinctive competency into differential benefit (important to customers) * Sustainable Competitive Advantage * Distinctive Competencies; Differential Benefits * The Value Proposition * Philosophies (eras) Societal Marketing Orientation (New Era); T riple Bottom Line * Emphasis on satisfying broader needs of society (employees, stockholders, etc. ) This is like market orientation by there is a little something more * Being concerned with social issues†¦ doing things better for society and being genuinely concerned * Building long-term relationships * Also referred to as the â€Å"triple bottom line† * Environmental, social and financial bottom line * Building long-term relationships, not just satisfying a one time need * i. . McDonalds * Ronald McDonald House * Using paper hamburger cases vs. * If the bottoms (financial, social, environmental) become the norm, it becomes the marketing orientation * Marketing (customer) Orientation * A company that practices the marketing concept. Determining and then satisfying consumer needs and wants at a profit * Selling Orientation * Getting the product out the door! Reducing inventories. Product supply is greater than demand * Getting excess products out the door, the decisions you make will reflect on what orientation you will use * One time purchases, do not establish relationship with the customer * Competitor Orientation * Focus is on competitor intelligence. Learning and reacting to what the competition is doing * i. e. Lowe’s – Wherever there was a Home Depot, they would place a Lowe’s * Product Orientation * Emphasis is on making the product better, production efficiencies. Best when demand surpasses supply * How is this different from a marketing orientation? NOT asking what the customers want, making what they want. (It’s going to be cool and you’re going to want it) Chapter 2 – Strategic Planning * Mission, Marketing Myopia * Mission statement describes organization’s overall purpose * How should we develop firm’s capabilities? * What products and benefits can we create for customers? * What business are we in? * What customers should we serve? Avoid marketing Myopia – Having a really narrow mission statement, or being short sided * SWOT ANALYSIS Assessment of Organization’s internal and external environment SWOT Analysis, SWOT interactions * * External Environment Identify opportunities and threats to firm from consumers, competitors, economy, etc. Internal Environment Identify strengths and weaknesses in firms employees, technologies, facilities, finances, etc. Leverage: Strengths + Opportunities * V ulnerability: Strengths + Threats * Constraint: Weaknesses + Opportunities * Problem: Weaknesses + Threats * Portfolio Analysis Portfolio Analysis – a management tools for evaluating a firm’s business mix and assessing the potential of its SBU’s * Individual units within a company – Nike Swimming within Nike * SBU’s (Strategic Business Units)– Individual units within a firm, each having its own mission, objectives, resources, managers and competitors * BCG Matrix; Star, Dog, Question Mark, Cash Cow * Boston Consulting Group (BCG) Growth Matrix – Analyzes the potential of products to generate cash for a firm. Tells managers which products they should grow * i. . Different Products Owned by Larger Firm * Strategies for Each Portfolio * Business Portfolio: Stars * High industry growth * High relative market share * Consider potential to stay star * Requires much investment * Generates relatively high revenues * Cash Cows * Low industry g rowth * High relative market share * They are not spending a lot of money to communicate with consumers, they are just bringing in business * Economies of scale and high profit margins * Requires less investment * Generates relatively high revenues Helps you support other businesses and launch other business/ventures * Question Marks * High industry growth * Low relative market share * Consider potential to be star * Requires too much investment * Generates relatively low revenues * i. e. Samsung Galaxy – how to move it over to get more money? * Spending more money with less or a market share in comparison to other products * Dogs * Low industry growth * Low relative market share * Generates little profits * Fish or cut bait * Either get rid of it or reinvent it – determine a new use for it. Find a way that it has never been used before * **Exam Question** Selling cutting boards, more people are cooking at home, market for cutting boards (market growth rate) is high. Company makes bamboo cutting boards, has 10% market share * Relative to competition * Product-Market Growth Matrix * Marketers use the product-market growth matrix to analyze different growth strategies pg. 52 (the left of the table would read MARKET EMPHASIS with â€Å"New Markets† on the bottom left and â€Å"Existing Markets† on the top left) PRODUCT EMPHASIS Existing Products New Products Market Penetration StrategySeek to increase sales of existing products to existing markets| Product Development StrategyCreate growth by selling new products in existing markets| Market Development StrategyIntroduce existing products to new markets| Diversification StrategyEmphasize both new products and new markets to achieve growth| * Strategic Alternatives – Market Penetration; Market Development; Product Development; Diversification * Market Penetration: Growth strategies designed to increase sales of existing products to current customers, nonusers, and users of competitive brands in served markets * Market Development: Introduce existing products to new markets (geographic area, or it may mean reaching new customer segments within an existing geographic area) * Product Development Strategies: Create growth by selling new products in existing markets. May mean extending the firm’s product line by developing new variations of the item, or it may mean altering or improving the product to provide enhanced performance * Diversification Strategies: Emphasize both new products and new markets to achieve growth. Chapter 3 – Marketing Environment * Economic Environment * Marketers must understand economy and business cycle * Level of Economic Environment; LDC, Developing Country, Developed Country * Level of economic environment: the broader economic picture of a country * Deciding whether or not a country will be a good prospect * LDC: Least Developed Country: A country at the lowest stage of economic development * In most cases, its economic base is agriculture * Africa and South Asia * Standard living is low and so are literacy levels * Developing Country When an economy shifts its emphasis from agriculture to industry, standards of living, education, and the use of technology rise * The future market for consumer goods l ike skin care products and mobile phones * Developed Country * Boasts sophisticated marketing systems, strong private enterprise, and bountiful market potential for many goods and services * Economically advanced and they offer a wide rand of opportunities for international marketers * Competitive Environment Marketers must know what competitors are doing (Competitive Intelligence) * Micro vs. Macro Competition * Macro – Overall industry, big picture Monopoly – one seller controls market, some companies sued for owning a monopoly * Oligopoly – small number of sellers, each with large share of market, i. e. cars * Monopolistic Competition – (we often see this as consumers) Many different sellers each offering a different benefit and each having a small share of market, i. e. soaps * Perfect Competition – Many small firms all offering similar products, no influence (rare) * Micro environmental competition– Competition for $’s with produ cts in the same class, what product alternatives will consumers choose * Competes on 3 levels * For discretionary income – how are people spending disposable income * Product competition – different products meeting the same need, i. e. ravel * Brand competition – same product trying to meet the same need, i. e. treadmills * Competitive Market Structures; Perfect Competition, Monopolistic Competition, Oligopoly, Monopoly * See Competitive Environment * Levels of Competition – Brand (Direct), Product, Total Market Competition (Discretionary Income) * See Competitive Environment * Technological Environment; how does this change industry? * Understanding the impact of technology on all aspects of the business * Distribution * Inventory Control * Communication, etc. * Political/Legal Environment/Federal Legislation (Acts) * Legislation that influences business. Make sure people compete fairly. Sherman Antitrust Act (1890) – intended to eliminate monopo lies by prohibiting price fixing or predatory pricing * Vertical price fixing: When a manufacturer tells a retailer to sell at a fixed price * Vertical price fixing overturned by supreme court 2007 * Horizontal price fixing: When companies get together at the same level and agree to sell a product at the same price (Illegal) * Predatory price fixing: setting prices low to drive others out of business (Illegal) * Clayton Act (1914) – Prohibits tying contacts, take one product must take others * Nike – Violation of this act, LeBron shoes – Florida sued Nike for not delivering the shoes on time for â€Å"withholding† * Federal Trade Commission Act (1914) * Created the Federal Trade Commission to monitor unfair practices * Sociocultural Environment * Refers to the characteristics of the society, the people who live in that society, and the culture that reflects the values and beliefs of the society * Whether at home or in global markets, marketers need to und erstand and adapt to their customs, characteristics and practices * Ethnocentrism The belief that one’s own norms and the products made in one’s country are superior * Bias occurs because we tend to use our own cultural frame of reference to judge other people * Ethnography: Researcher lives with people they are studying * Demographics * Statistics that measure observable aspects of a population * Population size * Age * Gender * Ethnic Group * Income * Education * Occupation * Family structure * Social Norms * Specific rules dictating what is right or wrong, acceptable or unacceptable * What ways to dress, how to speak, what to eat and how to behave * Cultural Values * Deeply held beliefs about right and wrong ways to live, that it imparts to it’s members * Talking about sex in public * Product Standardization vs. Localization Advocates of standardization argue that the world has become so small that basic needs and wants are the same everywhere * A focus on th e similarities among cultures is certainly appealing * Realize large economies of scale because it could spread the costs of product development and promotional materials over many markets * Consistent exposure also helps create a global brand because it forges a strong, unified image all over the world * Advocates for localization feel that the world is not that small; you need to tailor products and promotional messages to local environments * Marketers feel that each culture is unique, with a distinctive set of behavioral and personality characteristics Chapter 4 – Market Information/Research * Steps in Conducting Market Research (this bullet will answer almost every bullet in this section, so just read over this one it’s in detail) 1. Define the Research Problem a. Specify the research objectives: i. Symptom or problem? ii. Selling the wine for too much money – symptom†¦ problem is the type of cap! What is the true issue? b. Identify your population of interest: iii. Look at surrounding environment iv. What’s happening in the environment, is it a symptom or a problem? 2. Determining Research Design c. Research Design: Specifies what information will be collected and what type of study will be done d. Must determine if we are collecting primary or secondary data v. Primary: We collect data ourselves 1. Finding exactly what you want vi. Secondary: Someone else collects the data . Quality may be cheaper, but not as precise 3. Often outdated e. Determining Specific Information Needs vii. Primary information: Data specifically collected and organized for a particular marketing information need. Original viii. Secondary information: Data gathered for some purpose other than the current marketing infor mation need (i. e. f. Primary Data – 3 types ix. Exploratory (problem identification) 4. Qualitative technique used to generate insights for future, more rigorous studies a. Interviews (1 on 1) b. Focus Groups (8-10) c. Ethnographies (researcher lives with people they are studying) d. Projective techniques (take yourself and â€Å"project† yourself into the situation based on information given) i. i. e. Folgers instant coffee – surveyed women ii. If you were making instant coffee you were â€Å"short-changing† your husbands iii. Benefits and features x. Descriptive (problem solving) 5. Quantitative technique that probes more systematically and with more respondents e. How to quantify a qualitative data – use a scale 6. Think frequencies f. Identifying numbers (how many people walk by the mall on campus) 7. Helps identify attitudes of consumers that buy the products g. Satisfaction survey xi. Casual (problem solving) 8. Quantitative techniques that attempt to understand the cause-and-effect relationships h. Test hypotheses i. Independent variable: manipulation j. Dependent variable: measureable outcome 9. Experiments: lab 10. Field Studies: real world 11. Causal Research Example k. I work for Nestle and I believe that chocolate country of origin has an impact on satisfaction with the chocolate iv. Dependent = satisfaction v. Independent = country of origin vi. Independent variable with 5 choices (USA, Mexico, Canada, etc) 1. The more conditions you add, the more subjects you need to have vii. Let’s add an additional IV nuts or no nuts 2. Country of origin (5 choices) x Nuts (2 choices) = 10 conditions 12. You can have as many IV’s as you want, but this increases the number of subjects you need 13. To determine causality you look to see if there is a difference | Exploratory| Problem-Solving| Purpose| Investigation| Actionable information| Research Problem| Not well defined| Specific| Type of data| Qualitative | Quantitative| Sample| Small| Large| 3. Primary Data Collection Methods g. Communication, surveys xii. Mail questionnaires xiii. Telephone interviews xiv. Face-to-face interviews xv. Online questionnaires h. Observation xvi. Personal 14. Stores hire researchers to watch people xvii. Mechanical 15. Device that tracks behaviors (black strip that measures how many cars pass a street†¦) * Different Research Study Designs * A plan that specifies what information marketers will collect and what type of study they will do * Cross-sectional design: A type of descriptive technique that involves the systematic collection of quantitative information * Longitudinal Design: A technique that tracks the responses of the same sample of respondents over time * Types of Data: Qualitative, Primary, Secondary * Primary: We collect data ourselves * Finding exactly what you want * Secondary: Someone else collects the data * Quality may be cheaper, but not as precise Often outdated * Qualitative: You cannot put a number on it†¦ i. e. are you happy? Yes or no * Quantitative: You can put a value/scale number on it * Validity and Reliability * Validity: The extent to which research actually measures what it was intended to measure * Reliability: The extent to which research measurement techni ques are free of errors * Construct – did we measure what we intended to measure? * Internal – can you identify the true causal relationship (most important) * External – generalizability; does this hold true for my population of interest? * Sampling * The process of selecting respondents for a study Probability sample: Each member of the population has some known chance of being included * Nonprobability sample: The use of personal judgment to select respondents (some cases, they just ask whoever they can find, some members of the population may not be included at all) * Convenience Sample: Nonprobability sample composed of individuals who just happen to be available when and where data is being collected * Independent/Dependent Variables * Independent – manipulation * Dependent – measureable outcome * Advantages/Disadvantages of Primary Data Collection Techniques * Advantages of primary data collecting * Original * Gathering information for a par ticular need * Disadvantages of primary data collecting * Expensive * Advantages of secondary data collecting * Cheaper, saves time * Disadvantages of secondary data collecting * Outdated * Data Mining Process in which analysts sift through data to identify unique patterns of behavior among different customer groups * Data mining has 4 primary applications for marketers 1. Customer Acquisition: Many firms include demographic and other information about customers in their database 2. Customer Retention and Loyalty: Firm identifies big-spending customers and then targets them for special offers and inducements other customers won’t receive 3. Customer Abandonment: A firm wants customers to take their business elsewhere because servicing them actually costs the firm too much 4. Market Basket Analysis: Develop focused promotion strategies based on the records of which customers have bought certain products * Data Collection in Other Countries and Cultures Market conditions and co nsumer preferences vary worldwide and there are major differences in the sophistication of market research operations and the amount of data available to global marketers * Some countries may not have phones, literacy levels may affect mail surveys * Understanding local customs and cultural differences can affect the responses * Solve this problem by including local researchers in decisions about the design * Language: To overcome language barriers, researchers use the process of back-translation – the process of translating material to a foreign language and then back to the original language Additional Topics * Stealth Marketing * When you’re being marketed to, and you don’t realize you’re being marketed to * i. e. Camera phones – Nokia, having employees ask people to take pictures with their camera phones (w/o launching a campaign) * Guerilla Marketing * Doing something in a non-conventional, unique way * i. e. shooting someone from behind a tree†¦ * First time using QR codes * Buzz vs. Hype * What’s the difference? Guerilla marketing is all about creating buzz (goal is to get people to talk about us) * Buzz – people talking about it * As a consumer, we believe buzz over hype * Hype – comes from the company * i. e. television commercial * Hull’s drive theory * As humans, we are wired to know what we need which drives us * Homeostasis - equilibrium * i. e. shivering when you’re cold Study in 70’s (rise of mini theories) claim there are many contributors to consumers * Darwin’s biological determinism * What motivates us * Cowbird; lays eggs in another species nest * When that egg hatches, it automatically knows the cowbird song * BORN with what motivates us * Cannibalization * When a new product takes sales away from original (existing) product * i. e. Apple 4S to 5, or Coca cola to diet coke * Can be good and can be bad, depending on the situation * When you introduce a new product and it isn’t good†¦ It can motivate people to move away from the brand as a whole * Negative- having to sell what’s in inventory * Traditional vs. non-traditional media types * Traditional vs. Nontraditional * Subliminal messaging * Self-help cassette tapes * Lose weight label – people got the stop smoking message * Stop smoking – people got the lose weight message * Placebo * All of the Knuff’s Knuggets * Syphilis study – KNUGGET * Testing the spread of syphilis across the spread of African Americans * Infected some people with syphilis, some were given treatment, some were told they would be given treatment – but weren’t * Unethical, U. S. Government backed this study and eventually was sued for millions by families * Milgrim Shock Study * †¦Why we have the IRB * Institutional Review Boards * QR Codes Measures the effectiveness of the ad * Allows a large amount of information to be displayed in a small space * Part of technological environment * Internal validity is necessary, but not sufficient for establishing external validity *KNUGGET * We have to have internal validity, otherwise its garbage * Just because we have inter nal validity, does not mean we can generalize or say that we have external validity * Heider’s Balance Theory is one explanation * Suggests that we need to keep triangle in balance * or NIKE GOLF TIGER WOODS YOU All positives around the outsides, or two negatives and one positive How to cite Exam 1 Study Guide – Marketing 360, Papers

Thursday, December 5, 2019

The Crucible Act 4 Essay Research Paper free essay sample

The Crucible: Act 4 Essay, Research Paper Act 4: Crucible It? s sad to see how the town is falling apart because of these tests. ? Cattles are rolling free, harvests are decomposing in the Fieldss, and orphans are rolling without supervision. ? Peoples are either in gaol or go toing the tests or are merely much excessively busy worrying about being accused of witchery to make much else. It seems that the lone ground the Judge is even go oning on the tests is in equity to those have already hung. But the job with that is I don? T think the people who have already hung attention about whoever comes after them. And even if they did, it seems a little pathetic to presume that they would be covetous of the people who got away to the point that they want them to besides decease? merely to be just? . Obviously Proctor agreed to squeal for the exclusive intent of salvaging himself from being executed. We will write a custom essay sample on The Crucible Act 4 Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While this is true with all the accused, Proctor could non hold been more insincere about it. He wanted to seek to acquire away with a confess ion, and at the same clip non hold his name tarnished as 1 who has dealt with the Satan. While, if he had signed that note, and they posted it on the Church door, his ulterior hope would hold been dashed. This likely would hold been the smarter manner to travel, though. I would hold figured that the truth would come out Oklahoman or subsequently, and I would be regarded as a victim instead than a Satan? s advocator. Of class, it could non hold come out fast plenty for him, but that merely leaves the chance to fly the town. Possibly that? s what he didn? T think he would be able to make. Or possibly he? s merely nobler than me when it comes to life and decease state of affairss. This drama is about people trusting more on chitchat and rumor than the facts, and the panic that could come from it. It? s about the province being run by the Church with no guidelines in what it can or can? t do. It? s about human nature ; there are those who refuse to endorse down from their strong beliefs, and there are those who refuse to endorse down even if their strong beliefs are an straight-out prevarication.

Thursday, November 28, 2019

Parle Essay Example

Parle Essay Parle Agro From Wikipedia, the free encyclopedia Jump to: navigation, search This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (July 2007) Parle Products Pvt Ltd based in Mumbai, India has been Indias largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the worlds largest selling biscuit, Parle-G[1], and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971[2]. With a 40% share of the total biscuit market and a 15% share of the total confectionery market in India[3][4], Parle has grown to become a multi-million dollar company. Parle Agro is a food and beverage company based in Mumbai, India. Contents [hide] 1 Brands 2 See also 3 References 4 External links [edit] Brands Beverages: Frooti (Mango drink) Appy and Appy Fizz (Apple flavoured drink) LMN (Lemon flavored drink) Bailley (Packaged drinking water) Saint Juice (Fruit juices) Grappo Fizz (Grape flavoured drink) Biscuit Snacks: Parle-G (Largest selling biscuit in the world. ) Krackjack Monaco Hide Seek Hide Seek Milano Cheeslings Musst Bites Digestive Marie Parle Marie Milk Shakti Musst Chips Musst Stix Hippo (baked wheat snack) Monaco Smart Chips Confectioneries: Poppins (Sugar based candies in various fruit flavours. ) Melody (Chocolate candy) Xhale (Mint) Mango Bite Kaccha Mango Bite Kismi Toffee Orange Candy edit] See also Bisleri Parle-G Parle-G Parle-G or Parle Glucose biscuits, manufactured by Parle Agro, are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (calgary) c overing the front. Many counterfeit companies have attempted to recreate and sell lower quality products of similar names and virtually identical package design. We will write a custom essay sample on Parle specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Parle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Parle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The companys slogan is popular among the Indian consumer population, reading G means Genius. The name, Parle-G, is derived from the name of the Indian rail station, Vile Parle, where the Parle Agro production factory is based. This biscuit is the one of the most popular biscuits and is primarily eaten as a tea-time snack. Parle-G boasts of being the largest selling biscuit in the world[1]. It enjoys 70% market share in India in the glucose biscuit category followed by Britannia Tiger (17-18%) and ITCs sunfeast (8-9%)[2]. The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the companys turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). [edit] History In 1929 a small company by the name of Parle Products emerged in India, while under British rule. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been selling its products all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh in Haryana, Ahmedabad in Gujarat and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 9 manufacturing units and 53 manufacturing units on contract. It is also having a special taste which cannot be made by others. [edit] Sweets Parle Agro also produces various legendary sweet and toffee brands: Melody toffee Mango Bite, mango flavored candy Kaccha Mango Bite, ripe mango flavored candy Poppins, fruit flavored candies Kismi Bar, elaichi chocolate toffee Kismi Gold Orange Candy Lite (Sugar Free Bonbons) XHale History In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn’t be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening peoples lives all over India and abroad. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Parle Products has been Indias largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the worlds largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception. Many of the Parle products biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers its a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Parle-G Every nation dreams of a better tomorrow. And every nation’s tomorrow lies in the hands of its children; children who make the nation proud in every aspect; the young geniuses who shape the future of the nation. So it’s important to nourish these young minds, for after all it’s a question of the nation’s future. Filled with the goodness of milk and wheat, Parle G is a source of strength for both body and mind. Treat yourself to a packet of Parle-G to experience what has nurtured and strengthened the minds of millions of genius Indians for over 65 years. It’s more than just a biscuit. A meal substitute for some, a tasty and healthy snack for many others. Consumed by some for the value it offers, and many others for it’s taste. Little wonder that it’s the Largest selling Biscuit Brand in the world. Ingredients : Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup*, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids, Emulsifiers [ 322 or 471 481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavours (Artificial). * (d Glucose, Levulose) Pack Sizes available: 16. 5G, 38. 5G, 60. 5G, 82. 5G, 99G, 209G, 313. 5G, 418G, 825G Parle G largest selling biscuit brand in world If you thought that a typical family run Indian company cannot top the worldwide charts, think again. The homegrown biscuit brand, Parle G, has proved the belief wrong by becoming the largest selling biscuit brand in the world. Ajay Chauhan, executive director of Parle Products, told Business Standard: The more than 50-year-old brand, Parle G, has been rated as the largest selling glucose biscuit brand in the whole world in terms of volumes. This came as a surprise to us when we were made to understand that we have topped the worldwide charts of the global biscuits industry. This was recently revealed by the US based Bakery Manufacturers Association. The other global biscuit brands include Oreo from Nabisco and McVities from UK-based United Biscuits among others. According to ORG-MARG reports, Parle G commands a good 65 per cent market share in the domestic biscuit market. The glucose biscuits category in India is estimated at Rs 15 billion. The Parle G brand faces competition from Britannias Tiger brand of biscuits. The companys flagship brand, Parle G, contributes more than 50 per cent to the companys total turnover. The other biscuits in the Parle Products basket includes Monaco, Krack Jack, Marie, Hide n Seek, Cheeslings, Jeffs, Sixer and Fun Centre. Said Chauhan: The core brands of the company in the biscuit category will include only Parle G, Monaco and Krack Jack. The other brands will not be aggressively supported by us in the market. This is because these three brands contribute substantially to our topline, Chauhan added. The confectionery business, which is the other division of Parle Products, currently contributes only 15 per cent to the companys total turnover. Interestingly, the company started operations with the confectionery business in 1929. Chauhan elucidated: The confectionery business has now taken a backseat and has become a smaller part of our business because in India biscuits have a larger market. The company commands a 40 per cent marketshare in the Rs 35 billion biscuit market in India. In the confectionery segment, the company enjoys a mere 15 per cent marketshare. The companys confectionery portfolio comprises brands like Melody 2 in 1, MangoBite, Poppins, Rol-a-cola, Kismi, Rosemint, Peppermint, Orange candy, Fruit Drops, Pick n Pack and Tangy. Chauhan has picked up three core brands from this category as well, they being Melody 2 in 1, Poppins and MangoBite. Its a brand that has held its price line at Rs 4 for 25 years now the price was last raised in 1994 by 25 paise. So, its not for nothing that Parle-G is the worlds largest-selling biscuit by volumes. Not that the company didnt try to raise prices to offset the overall hike in costs. Three years ago it did so, but quickly rolled it back after volumes fell sharply and consumers wrote to lodge their protest. We want to cater to the masses and have consciously tried not to increase the price. Parle-G is available for Rs 50 a kg. There are very few food items that are available for Rs 50-60 a kg, says Pravin Kulkarni, general manager (marketing), Parle Products. Parle is, of course, not doing it for charity. Soaring input prices meant it opted for reducing the weight of the biscuit than increasing the price first from 100 gm to 92. gm in January 2008, and then to 88 gm in January this year in line with other biscuit-makers and FMCG players. Regular customers would have noticed the number of biscuits in a pack come down from 16 to 15 even as each biscuit became lighter, but they seemed to understand the cost pressures on the firm. The gamble paid off: Parle was able to sustain its volumes. Strict cost control at every point in its supply chain also helped Parle ent ered into forward contracts with suppliers, outsourced production, increased the number of manufacturing locations to 60 and consolidated buying. Raw material costs account for 60 per cent of the total costs in this segment and packaging costs (plastic films) account for 20-25 per cent of this. Nirmalaya Kumar, professor of marketing at London [ Images ] Business School, feels its a very smart strategy. At this price point, price becomes more important than the weight of the biscuit. Its very interesting and similar to the dollar stores in the US, he says. But price is not its only USP. What makes the Parle G brand tick is also that it has been positioned on the health platform (a single pack of biscuit offers 450 calories). Its earlier punchline was Parle-G: swadh bhare, shakti bhare (full of taste and energy). Currently, the brand uses two punchlines. Parle-G: G for Genius and Hindustan ki Taakat (the countrys strength). The brand, says Kulkarni, meets different needs of customers: calories (energy), nutrition and value-for-money enough reasons why Parle-G enjoys close to 70 per cent market share in the glucose biscuit category and probably has the deepest reach. It reaches 2. 5 million outlets, including villages with a population of 500 people, on a par with Unilevers Lifebuoy, ITCs cigarettes or mobile pre-paid cards. Its also one of the few FMCG brands in the country, whose customers straddle across income segments. The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the companys turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). Competition has, of course, been trying to wean away customers from Parle. Britannia [ Get Quote ] relaunched its Glucose-D biscuit as Tiger in 1995 and boasts of 17-18 per cent share, while ITCs Sunfeast glucose has captured 8-9 per cent, according to industry sources. Even Levers had forayed into this segment in 2003 and launched a glucose biscuit branded as Modern, after it acquired the bakery business of Modern. There are strong regional brands, including Priya Gold (west), Cremica (north) and Anmol (east). But they still have their work cut out. Nirmalaya Kumar feels the Parle-G story is so fascinating that it deserves to be a case study. What would be interesting to see is whether it will be able to retain its leadership in the coming years as income grows in the hinterlands and consumers upgrade and develop new tastes. The popular Parle-G, glucose biscuits from Parle Products, have witnessed a price hike after a gap of nine years. The company’s marketing manager Pravin Kulkarni said that over these years Parle-G’s price has not increased even as inflation has resulted in a increase in the cost of other products. The price hike, which was decided just before the Budget and was implemented about 10 days ago, has taken up the price of a 100 gm Parle-G pack from Rs four to Rs 4. 0, while that of the 50 gm pack from Rs two to Rs 2. 50. An analyst with a leading brokerage firm in Mumbai said that the move, not exactly related to the Budget, is good for the company and is expected to go down well with the consumers. Arch rival, Britannia Industries, is likely to adopt a wait-and-watch policy for some time, be fore increasing the prices of its glucose biscuit brand, Tiger. Mr Kulkarni said that till now there has been no impact on sales, even as it is too early to observe any further effect. He added that the consumers also understand the need for a price hike after so many years. The company does not have plans at the moment for price increases in any other brands. The organised biscuit market in India is estimated to be over Rs 3000 crore. Britannia, the market leader, is said to have about 45 per cent market share, with Parle close behind at about 30-35 per cent. Another major brand is Priya Gold from Surya Foods, while the smaller brands include Sunfeast from ITC and Champion. The unorganised market comprising very small regional brands and unbranded biscuits and naankhataai, is showing a declining trend over the years, according to analysts.

Monday, November 25, 2019

Critical Analysis of the viability of Renewable Energy The WritePass Journal

Critical Analysis of the viability of Renewable Energy INTRODUCTION AND OVERVIEW Critical Analysis of the viability of Renewable Energy INTRODUCTION AND OVERVIEWDEFINITION OF RENEWABLE ENERGYTYPES/MAIN FORMS OF RENEWABLE ENERGYi.Wind Power ii.Hydropower iii. Solar Energy iv.Biomassv.Biofuelvi.Geothermal energy.ECONOMIC IMPORTANCE OF RENEWABLE ENERGYCONCLUSIONBIBLOGRAPHYRelated INTRODUCTION AND OVERVIEW This Essay would tend to analyse and define Renewable Energy as a whole.It would also list and discuss types/main forms of renewable energy and its commercialization to members of the public. The essay would aim to discuss economic importance of Renewable energy,new   and future use of renewable energy as regards research and methods. Finalise and suggest for safe use of renewable energy. DEFINITION OF RENEWABLE ENERGY Renewable energy could be defined as energy which is extracted from natural resources such as,sunlight,wind,rains,geothermal heat and tides which in turn are renewable over and over. TYPES/MAIN FORMS OF RENEWABLE ENERGY i.Wind Power One hot type of alternative energy is wind power which is steadily growing at the rate of 30% annually, with a worldwide installed capacity of 121,000 megawatts (MW) in 2008, and is widely used in European countries and the United States. While some people may feel these are hideous looking intruders, wind energy could generate 20 percent of the electricity needed by households and businesses in the eastern half of the United States by 2024. ii.Hydropower Brazil has one of the largest renewable energy programs in the world, involving production of ethanol fuel from sugar cane, and ethanol now provides 18% of the country’s automotive fuel. They have also recently been granted permission for building a huge dam in the heart of the Amazon rainforest which would generate a ton of hydroelectric power helping with Latin America’s demand for electricity. Unfortunately, this form of renewable energy may hurt the local indigenous people and have a negative impact on the environment. iii. Solar Energy In searching for a definition of renewable energy, you are bound to come across solar power which use photovoltaic cells to convert the radiation from the sun into usable energy. These extremely versatile systems can power everything from your small PUMA cell phone to massive building complexes. In fact, after Haiti’s horrendous and disastrous earthquake, solar cells easily replaced a dwindling diesel supply.   Alan Doyle, a science editor at MSNBC, recently wrote that a single solar water purification system, recovered from the rubble by the Red Cross, is now purifying 30,000 gallons (over 110,000 liters) of water a day. iv.Biomass Biomass (plant material) is a renewable energy source because the energy it contains comes from the sun. Through the process of photosynthesis, plants capture the suns energy. When the plants are burnt, they release the suns energy they contain. In this way, biomass functions as a sort of natural battery for storing solar energy. As long as biomass is produced sustainably, with only as much used as is grown, the battery will last indefinitely. In general there are two main approaches to using plants for energy production: growing plants specifically for energy use, and using the residues from plants that are used for other things. The best approaches vary from region to region according to climate, soils and geography.[ v.Biofuel Brazil has bioethanol made from sugarcane available throughout the country. Shown a typical Petrobras gas station at So Paulo with dual fuel service, marked A for alcohol (ethanol) and G for gasoline.Biofuels include a wide range of fuels which are derived from biomass. The term covers solid biomass, liquid fuels and various biogases. Liquid biofuels include bio alcohols, such as bioethanol, and oils, such as biodiesel. Gaseous biofuels include biogas, landfill gas and synthetic gas. Bioethanol is an alcohol made by fermenting the sugar components of plant materials and it is made mostly from sugar and starch crops. With advanced technology being developed, cellulosic biomass, such as trees and grasses, are also used as feed stocks for ethanol production. Ethanol can be used as a fuel for vehicles in its pure form, but it is usually used as a gasoline additive to increase octane and improve vehicle emissions. Bioethanol is widely used in the USA and in Brazil. Biodiesel is made from vegetable oils, animal fats or recycled greases. Biodiesel can be used as a fuel for vehicles in its pure form, but it is usually used as a diesel additive to reduce levels of particulates, carbon monoxide, and hydrocarbons from diesel-powered vehicles. Biodiesel is produced from oils or fats using trans esterification and is the most common biofuel in Europe. Biofuels provided 2.7% of the worlds transport fuel in 2010. vi.Geothermal energy. Krafla Geothermal Station in northeast IcelandGeothermal energy is energy obtained by tapping the heat of the earth itself, both from kilometers deep into the Earths crust in volcanically active locations of the globe or from shallow depths, as in geothermal heat pumps in most locations of the planet. It is expensive to build a power station but operating costs are low resulting in low energy costs for suitable sites. Ultimately, this energy derives from heat in the Earths core. Three types of power plants are used to generate power from geothermal energy: dry steam, flash, and binary. Dry steam plants take steam out of fractures in the ground and use it to directly drive a turbine that spins a generator. Flash plants take hot water, usually at temperatures over 200  °C, out of the ground, and allows it to boil as it rises to the surface then separates the steam phase in steam/water separators and then runs the steam through a turbine. In binary plants, the hot water flows through heat exchangers, boiling an organic fluid that spins the turbine. The condensed steam and remaining geothermal fluid from all three types of plants are injected back into the hot rock to pick up more heat.[citation needed] The geothermal energy from the core of the Earth is closer to the surface in some areas than in others. Where hot underground steam or water can be tapped and brought to the surface it may be used to generate electricity. Such geothermal power sources exist in certain geologically unstable parts of the world such as Chile, Iceland, New Zealand, United States, the Philippines and Italy. The two most prominent areas for this in the United States are in the Yellowstone basin and in northern California. Iceland produced 170 MW geothermal power and heated 86% of all houses in the year 2000 through geothermal energy. Some 8000 MW of capacity is operational in total. ECONOMIC IMPORTANCE OF RENEWABLE ENERGY Renewable energy is often considered as the best way to tackle global warming and climate change. The more renewable energy we use the less fossil fuel we burn, and less burning of fossil fuels means less carbon dioxide emissions and lesser impact to climate change. There are really plenty of reasons to choose renewable energy over fossil fuels but we must not forget that renewable energy is still not ready to completely replace fossil fuels. Some day it will be but not just yet. The most important thing to do right now is to further develop different renewable energy technologies in order to ensure that once this day comes world wouldnt have to worry whether renewable energy will be able to deliver the goods or not. Together with costs renewable energy will also need to improve its efficiency. For instance, average solar panels have efficiency of around 15% which means that lot of energy gets wasted and transferred into heat, instead of some other form of usable energy. However, there are many ongoing researches with the goal to improve efficiency of renewable energy technologies, some of which have been really promising, though we are yet to see some highly efficient and commercially viable renewable energy solution. Renewable energy sector could decide to choose a sit and wait strategy because fossil fuels will eventually become depleted and renewable energy would then remain as the best alternative to satisfy worlds hunger for energy. But this would be a bad strategy for two reasons: energy security and climate change Renewable energy is very popular topic these days and here are some advantages and disadvantages of renewable energy. Like fossil fuels do so does renewable energy have certain advantages and disadvantages. Economy, ecology, and efficiency are only some of the factors through which we should look renewable energy when discussing its advantages and disadvantages. As the name already suggests renewable energy sources cannot be depleted like this is the case with fossil fuels. Fossil fuels are limited, and therefore one day coal, oil, and natural gas will be depleted but the same scenario wont happen with renewable energy sources because Sun will continue to shine, wind will continue to blow, etc. It is difficult to say how long will fossil fuels still be able to satisfy large part of global energy demand, some energy experts believe this is likely to last till the end of this century, but in any case once fossil fuels become depleted world will need to have already established alternative in form of renewable energy. From the ecological point of view renewable energy has extreme advantage over fossil fuels, renewable energy sources are clean energy sources and unlike coal, oil, and natural gas release none or negligible carbon emissions. Fossil fuels on the other hand when burning release harmful carbon emissions that not only pollute our planet but have contributed to the severity of climate change impact. The cost-competitiveness of renewable energy sources, despite the serious improvement in renewable energy technologies in the last couple of years still remains one of the biggest disadvantages of renewable energy. In order for renewable energy to become cost-competitive with fossil fuels lot more research will be needed to mostly improve efficiency of renewable energy technologies because efficiency and economy still outweigh positive environmental effects in eyes of many people. Renewable energy also needs to work on energy storage solutions to ensure reliability of delivery because the most important renewable energy sources are intermittent (wind, solar), and are therefore not totally reliable. The lack of tradition is also one disadvantage of renewable energy. Fossil fuels have long tradition, and many renewable energy sectors have just started developing. Tradition that fossil fuels have on their side has contributed to the development of powerful fossil fuel lobbies that have significant impact on politics, and these lobbies use this influence to get important decisions their way. Many countries in the world rely on foreign oil import, and by developing their own domestic renewable energy sectors they would help decrease the dependence on importing oil from other countries, and would also diversify their own energy portfolio in the process. The development of renewable energy sectors can also create many economic benefits for countries, mostly in form of many new green jobs. CONCLUSION . Source: REN21[16] BIBLOGRAPHY renewable energy. Encyclopà ¦dia Britannica. Encyclopà ¦dia Britannica Online. Encyclopà ¦dia Britannica, 2011. Web. 31 Jul. 2011. britannica.com/EBchecked/topic/17668/renewable-energy.

Thursday, November 21, 2019

Should football managers be sacked when results are poor Essay

Should football managers be sacked when results are poor - Essay Example n approach to sporting holds that the levels of resources in finances as well as the technical managerial effort committed towards a sporting activity directly influences the performance outcome of a match. Besides hiring of most competitive coaches, football clubs for instance invest through hiring most competitive players from the market to decrease of the chances of rival teams to overpower them in skills and competence. The improvement of such skill endowment is therefore prerequisite to recording good performance and management should be aware of such instead of condemning the coach on such failures that would have its roots on management failures. Through an empirical analysis, the study by Jara, Paolini and Tena therefore reveals that there is a correlation between the performance recorded by a sporting organization and the roles played by different players. The management has a critical part to play in influencing organizational performance through resource allocation while t he coach takes up the technical expertise in influencing the performances recorded. In analyzing the effectiveness of dismissing a coach in a mid-season or between two matches, Heuer and team employed a statistical analysis of German league of soccer where the findings revealed that the result had no significant effect towards subsequent performances. In often times, the decision to have a coach fired amidst a sporting season is influenced by such factors as disappointments from expected results in relation to resources committed towards the success of the team such as increased wage bill. Moreover, management may arrive at such a decision through pressure from the club owners, fans as well as the media (Talentowski, nd, p. 1). Nevertheless, a predetermined hypothesis has been in use over... From the beginning, the essay makes a clear point that it is an often sought for decision to sack a coach upon the registration of a poor performance by a sporting organization with the argument that the coach has failed in management of the team. The success of a team in a match requires the collaborative efforts by the players, the coach, the organization management as well as the prevailing physical conditions upon which the organization plays. The essay then discusses the institutional complexity as well as managerial effort has critical implications towards the overall performance of a sporting organization. The essay brings up vivid examples too. In analyzing the effectiveness of dismissing a coach in a mid-season or between two matches, Heuer and team employed a statistical analysis of German league of soccer where the findings revealed that the result had no significant effect towards subsequent performances. Another example would be an article by Barnes in the BBC news featu res opinions of Weel, a Dutch economist who reasoned that "Changing a manager during a crisis in the season does improve the results in the short term†. In conclusion, the essay finds much support to the postulation that dismissing a coach based on poor performance has no effect on the performance of the cub or entire organization than the support of favorable results being gained through such dismissal. This paper therefore recommends good overall evaluation on causes of poor performances by organization before adopting such a policy direction as firing the coach.

Wednesday, November 20, 2019

Applying to an American University of a South Korean Descent Essay

Applying to an American University of a South Korean Descent - Essay Example My life has not been ordinary, to say the least. As soon as I came of age, I had to serve in the Korean army for 2 years, and for most men my age, that was a time of pride and elation. I, however, felt nothing of the sort. Now, let me clarify, I love my country and there is little I would not do to protect it from external influences, but at that age, when I looked around and saw illiteracy and poverty, I felt that the country's true enemies were not Russia or China, I felt it was illiteracy and lack of education that we should have been fighting against. Needless to say, those 2 years, albeit having taught me a lot, in my eyes were 2 years wasted. I come from a religious family, and ever since I was in middle school I volunteered at the local church and helped in organizing mass and proceedings, and so was directly in touch with priests and hence, felt very, very spiritual from a very young age. In addition, naturally, in church, I met all sorts of different people and I noticed something, most of the people that attended regularly were the ones shabbily dressed, the ones that were from lower class homes, and I felt that they were approaching God as a last hope, as a sort of escape from their miserable realities and once more, I was struck by my country's misfortunes. During this time, I grew more and more pensive and made a decision to travel and see anything other than misery and depression. So I traveled with my family to North Korea, Asia, and America. And the more I traveled, the more confused I became.

Monday, November 18, 2019

Appeal Assignment Example | Topics and Well Written Essays - 750 words

Appeal - Assignment Example Constant alertness and hard work is required to carry out the job efficiently and competently. However, my accident has resulted in some serious and complex outcomes which have made me incapable of performing these tasks. My life has been shattered following the accident and I am physically as well as psychologically unfit to proceed with my job in a normal way. It was a road traffic accident which occurred on the highway 401 east. My car was hit as I made a turn on the highway. The collision was of a huge magnitude and I hit the front of my car with great amount of force. I immediately lost my senses and was unconscious for a continuous 5 minutes. I was rushed to the hospital emergency and since that accident I have been a victim of complicated and severe symptoms of various disorders. Post-concussion syndrome, whip lash and bilateral lumber strain are the major diagnosis made by the doctors which have been caused by the car accident. Because of the accident I have not been affected only physically but also emotionally and psychologically. Because of the deep impact the accident had on my senses and mind, I have also been suffering from depression and difficult mood problems. Because of these problems I have been referred to the psychiatrists and psychologist many times due to the emotional turmoil I am going through. They have diagnosed P ost Traumatic Stress Disorder and anxiety on the basis of my signs and symptoms. I have a plethora of disease outcomes that I have to deal with throughout the day. Because of the injury, I have bilateral lower discomfort in my lumber region and lumber pain. Whiplash was caused by severe neck distortion during the accident and now I have neck stiffness and pain because of it. The post-concussion syndrome has resulted in not only physical problems but also behavioral problems. I have severe headache, difficulty in concentrating at work

Friday, November 15, 2019

Limitations in Person Centered Therapy

Limitations in Person Centered Therapy Group counseling Baldev Singh The person-centered counselor must always remember that the client is a guest  within his or her own world of experiences. This first sentence encapsulates  the essence of person centered counseling. The person centered therapy can be used in individual and also in group counseling.The therapy gives strength to client or groups to understand themselves and also gives them the opportunity to solve their own problems and see changes for themselves being valuable and worthy humans. Rogers, C.R. (1959) The aim behind all person centered therapy is that under certain conditions the clients will be helped to find and to exercise more of his or her own personal power with regard to understanding and evaluating his actions in the past and present and in  making decisions for the future. Furthermore, it is expected that this gain  will help client to be more confident to more forward to be exercised by the client in his  future life. If these conditions for his worth are particularly oppressive, inconsistent or ambiguous the roots will be laid for difficulty in adulthood as the clients attempt valiantly but in vain to live up to the conditions. Sometimes the difficulty which the person experiences in adulthood is only indirectly related to the conditions of worth but more to do with the way the young person adjusted his or her living to exist within the constraints of the conditions.The therapy techniques is to focus on client advancement towards self independence and overcoming a ny new presenting issues.These two factors: the conditions of worth and the ways in which the person has adjusted to the conditions of worth are the main ways in which ‘maladjustment’ is understood within the person-centered approach. Bohart, A. (1990) The way a person-centered counselor works will varied considerably according to the extent to which the client’s locus of evaluation is externalised or internalized.The aim of person-centered working is to help the clients to internalise his or her locus of evaluation. Helping another person to internalise his or her locus of evaluation is not achieved by exercising power over them but by creating a relationship in which the clients may take  responsibility for themself. Carl Rogers, the founder of the approach, was in enunciating and evaluating the relationship conditions in which that client empowerment might be optimised. For constructive personality change to occur, it is necessary that these conditions exist and continue over a period of time in which is, the two persons are in psychological contact’ (Rogers,CR 1957: 96).During the session the counselor will identified whether the clients is in a state of incongruence, being vulnerable or anxious. Immediately the counselor should established concrete in congruent or integrated in the relationship building.During the counseling the therapist will experience unconditional  positive regard for the client and showing empathic understanding to the client’s actual root cause that have been the underlaying cause experience to the client’s achievement and unhappiness.The counselor’s empathic understanding and unconditional positive regard is important to build trust and that counselor is actually listening and concern about their problems solving..Currently the most accessible account of these conditions is presented in Kirschenbaum and Henderson (1989: 221) Benefits of the group counseling. In the group therapy the members are expose and learning how one is perceived by others members problem.When in the session the client can experience a sense of belonging and acceptance with others in the group.The members can discovered that he is not the only finding solution to solve his problem but others members are also experiencing difficulties and are searching solution on how to resolve their issues too. Members can get some ideas from others when listening to their suggestion and this can enhance the client’s ability to resolve their problem and the root cause of their life difficulties.In group therapy members can express their ideas and rendered assistance to others members in the group therapy session.The group therapy session gives and built members positive encouragement when seeing the positive successes of others.Group therapy is cost effective for those having financial issue. Bohart, A. (1990) Benefits of the individual counseling. Individual counseling is beneficial for clients having disorders and also for those having serious rough time in their life journey.The counseling session is personalized and the environment is comfortable.The individual can focus on their difficulties and feel secure to exposed their problems to the therapist.In this situation their information are kept confidential by the therapist and they are governed by code of ethics.Even though in individual therapy the cost is more but it is worthy because client can take their time to reveal their difficulties and built up rapport,gain support with counselor working together.The individual acvtively participate and brainstorming with counselor to detect any blindspot to their problem.The environment is quiet and plenty of room to concentrate and the freedom for the client to express their feeling and ideas. In individual counseling the counselor can actively listen, understand and the counselor can list out some recommendations strategies to solve client problems. Bohart, A. (1990) Compare, contrast and reasoning In group counseling sessions the clients will sometime cover up their actual emotion. They will feel frightened and may also feel uncomfortable with the surroundings of others group members. Some client do not feel secure about talking their deep secret with others and rather not telling the truth about their problems. The group therapy is not suitable some individual who are very sensitive about their personal life issues. If this is the problems and the counselor will have a difficult time in resolving their problem.In group therapy the clients do not get one to one attention, there is no privacy and your problems is known to everybody in the group to talk about unlike in individual therapy  client privacy is protected. Coffeng, T. (1996) In individual counseling session you are seated in a comfortable environment with your counselor and there is no one else to listen to their private life problems. The individual will feel secure about talking their deep secret issues in their life and their information is protected by counselor and governed by code of ethics. In individual counseling sessions the counselor will have more time to concentrate with a client rather then in the group session. In individual counseling ,the counselor can have more time to interract and working together with the client. It also gives the client enough time to concentrate rather then in the group therapy with a lot of distortion and the concentration will not be there for some individuals.In individual counseling session the concentration will be better some client who wants privacy on how to resolve their distorted big picture and also solution on how the client can overcome to resolve their problems. Coffeng, T. (1996) Criticisms The limitations in person centered therapy is the based on therapist values and attitues and not skills. Next is the limitated understanding on client’s nonverbal indications and the therapy emphasize too much on the therapist being empathy, understanding and helping the client reflect themselves. The person centered therapy is a historical approach and not all clients actually knows what to achieve. The other limitations are the misunderstanding on the basic concepts and practical applications .The other limitations are some clients are not motivated just by caring and listening for any reform to begin with. (Bozarth, J. and Temaner Brodley, B. 1986) The group therapy. There are limitations on group therapy. They are not suitable if client is suffering from severe depression, mental illness and suicidal risk.Clients with these condition may not benefit from group counseling session. The group therapy members tend to be noisy, talkativeness and irritability which often becomes too difficult for the therapist to control the situation.There some limitations on the selection for the client suitability before they are allow for group therapy session. The others limitation are the clients problem must be mainly in the same relationship with other people and if not they are to find another group therapy offering the same problem and this is really time consuming and also not suitable with clients who needs urgent counseling for their problem solving. Bozarth, J. (1984) The individual therapy There are limitation on individual therapy.The individual therapy may also unable to help any client who are involve in court cases and infact they should consult a lawyer instead.The individual therapy is suitable for clients depends upon certain situation and needs.The limitation is caused by client personal fear,individual differences,problematic behaviours,anxiety or emotional disturbance and the counselor may refer clients to psycharist for consultation and treatment.Not all client is suitable for individual therapy and the counselor needs to be alert and observance to check on clients limitation for the therapy. Bozarth, J. (1984) To my conclusion the counselor play a important role model in providing the best and must be commited and the ability to remain authentic and truthful with what is really practical to daily human development. Boy, A.V. (1989)

Wednesday, November 13, 2019

The Death Penalty is Cruel and Unusual Punishment Essay -- essays rese

We kill people to show them killing is wrong. The death penalty does not punish people for killing but for murdering someone. Murder is "the unlawful, malicious, or permitted killing of one human being by another" (Carmical 1). The slogan should be ?We execute people to show people that murder is wrong.? The death penalty is racist, it punishes the poor, it causes the innocent to die, it is not a deterrent against violent crime, and it is cruel and unusual punishment. The death penalty is wrong and it should be abolished. The death penalty ?cruel and unusual punishment.? At one time in history around six hundred people were executed, and in those six-hundred eighty of them were innocent but still executed (Thomas 2). Many people say that the death penalty is lawful. They think that if the punishment is carried out by the government and not by one person it is fine, and it is not cruel and unusual punishment (Carmical 2). Yes, the men who constructed the constitution supported the death penalty, but times have changed and so has the constitution. The constitution should abolish the death penalty (Carmical 5). Many states in America have already abolished the death penalty, including Michigan. If the U.S wants to abolish the death penalty all together we would just need to take it step by step and then it would be easy. It would be easy because studies show that 68% of the sentences actually don?t happen! We only need to worry about the other 32 % (Dieter Speech 5). And 82% of the Cases end up in life sentences in jail. The goal is to end all cases, for murdering someone, to life sentences. A couple amendments have to do with the death penalty. These two would be the 5th and 8th amendments. Double jeopardy... ...). The time the murderer stays in the cell is extreme isolation between sentencing and execution. The murderer stays in the cell for twenty-three hours (Wolf 47). That?s not enough time to breathe. The murderers are mistreated on the death row and that is why the death row should be abolished all together. The death penalty is racist, it punishes the poor, it causes the innocent to die, it is not a deterrent against violent crime, and it is cruel and unusual punishment. More than half of the countries in the world have already abolished the death penalty and the U.S should abolish it too. It is wrong and cruel. Some states in the U.S still hold the death penalty because they think it will keep U.S citizens safe, but we can just keep the murders in a separate patrolled jail. Abolish it and we may save the lives of the people that may have been executed innocent.